The Right Aim: Understand Motivations
1 of 6 | Six Key Factors for a Successful Launch The truth is, the reason someone buys your product or service is usually not why you (logically) think they would. That’s because human beings are...
View ArticleTarget the right audience.
2 of 6 | Six Key Factors for a Successful Launch There’s a reason complex sales are named as such. Different people with different roles and motivations (emotional variables) get to weigh in. It’s...
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Be meaningfully different.
3 of 6 | Six Key Factors for a Successful Launch In this commoditized world, companies must differentiate how they communicate what they offer or change the offering altogether to win. Differentiate...
View ArticleEstablish Cross-Functional Teams Early
4 of 6 | Six Key Factors for a Successful Launch A cross-functional team established at the outset helps assure all aspects of the effort are accounted for in the end. An aligned team throughout a...
View ArticleAlign Business and Brand Strategy
5 of 6 | Six Key Factors for a Successful Launch Context is important. Your products/brands relate to one another and fit under a definition that must be consistent with current business perceptions,...
View ArticleLaunch Internally First
6 of 6 | Key Factors for a Successful Launch In the hustle bustle, it’s easy to overlook employees and other stakeholders. But your internal audience is of primary importance for the launch. (And not...
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